The issue of student-athletes not being paid rises from the idea that Universities are privatizing and need a way to make more money. Student-athletes are used as a way to attract new students and sponsors to the school as a good sports team is a big draw. The universities can use the athletes likeness and name to promote games and draw more viewers, which in turn leads to larger television deals. When the universities shift "...from civic concern to the pursuit of self-interest..." the student-athletes suffer (Starr).
Starr, Paul. "The Meaning of Privatization." Yale Law and Policy Review 6 (1988): 6-41. Print and web. 5 Jan. 2014. Available online at http://www.princeton.edu/~starr/articles/articles80-89/Starr-MeaningPrivatization-88.htm
The issue of using the likeness of athletes for promotion purposes is also contested and interesting.
ReplyDeleteThe issue of using the likeness of athletes for promotion purposes is also contested and interesting.
ReplyDeleteThe issue of using the likeness of athletes for promotion purposes is also contested and interesting.
ReplyDelete